BOND

01.11.10

TOUCH A TRUCK

Let’s face it; in the construction industry we really view trucks as tools of the trade. While having the latest in technology and equipment helps us to get the job done faster and more efficiently—it rarely puts a smile on our face that spans from ear to ear.

BOND was proud to take part in the “Touch-A-Truck” charity event recently to benefit the Franciscan Hospital for Children and the Simon Youth Foundation. While toy trucks provide children with endless amusement, they bear no comparison to the real thing! With no shortage of construction trucks here at BOND, we were thrilled to share a CAT excavator with the children who flocked to the Arsenal Mall in Watertown to get a close up look at that and a variety of other trucks.

Touch-A-Truck was a unique, family-oriented one-day event, featuring trucks and cars to touch, climb on and take pictures alongside.The outdoor event provided truck enthusiasts of all ages with over twenty different trucks including an ambulance, police car, motorcycles, dump trucks, Postal Service truck, concrete truck heavy hauler, 18 wheeler, Tootsie Roll truck, dumpster truck, limo bus, dump truck, street sweeper, front end loader and an excavator.

The parking lot was filled with hundreds of smiling children as horns were honking and camera-ready parents stood close by. It was refreshing to see how exciting the equipment we use everyday was for the children. Not only were the kids eager to climb up into the trucks, but curious as to what they did, how they worked and "what happens if I push this button?" BOND employees spent the afternoon helping kids in and out of the excavator, explaining what their job entails and how they safely use the machinery on our job sites.

In addition to the trucks, the event offered entertainment for the whole family. For guests who weren’t quite ready to climb up into the driver seat, there were door prizes, a craft table, face painting, a moon bounce, concessions, and the chance to have photos taken with the Boston Celtics 2007-2008 Championship Trophy.

To see all the smiles on the kids faces that day was very rewarding. Just as exciting was the fact that over 600 visitors came out for the event, and over $3000 was raised for Franciscan Hospital for Children and the Simon Youth Foundation.

It was a great event for the community and we are happy to have been part of it.

BB Posted by Amy at 2:59 PM

09.18.09

Bob Murray on the new BOND image

Welcome to BOND’s new website! This is a culmination of a lot of work by a lot of people; a number of BOND people were involved in this effort, as well as our consultants. This is our first ever blog, and I am taking the opportunity to write a bit about our new website and our new ‘look’.

In early 2008, we started looking forward to the second century of BOND. Just before that, we had celebrated our 100th anniversary. That was an opportunity to look back on our firm’s growth from a new enterprise in 1907 started by Thomas J. Bond on Ferry Street in Everett, MA, through decades of growth and diversification. By 2007, BOND had grown into one of the region’s largest and most respected construction companies.

Time for a change
Moving forward, we found that we needed to project a new vision and identity that talks about who we are now, and who we intend to be in the future. Our clients are developing projects and plans that demand a sharpened focus on their needs, and their technologies. Therefore, we felt that our message and approach needed to reflect this new era. It’s no longer about who you once were, it’s not enough to have a legacy, and it’s certainly not a time to rest on your past accomplishments.

After determining what we needed, and after interviewing a number of firms, BOND engaged kor group www.kor.com to help us develop our new message and graphic brand identity. The process involved a number of internal and external analyses to determine a clear, succinct and bold statement about who we are, who our clients think we are, and how we wanted to portray ourselves.

Who we are
A couple of interesting observations that came out of the discovery process were the fact that many of our clients and business partners described us as “BOND” more than “Bond Brothers”, and that many people recognize our orange trucks on the roads and worksites throughout the region. Therefore, we simply designed our graphic imagery around these factors.
Hence the new simple and clear BOND ‘mark’.

The BOND of today is comprised of the industry’s best talent; we have numerous initiatives underway, including sustainability, staff training and best-in-class QA/QC standards. We are also integrating technology, including Building Information Modeling (BIM), sensibly into our business practices focused on strengthening our firm, our people and our project delivery.

I hope you will find our new BOND image to be a true reflection of the firm we have become.

Best,

Bob Murray
rmurray@bondbrothers.com

BB Posted by Joanna at 1:20 AM

TOUCH A TRUCK
By Amy

Bob Murray on the new BOND image
By Joanna